
Discover how the mother of YouTube's CEO and 23andMe's founder raised three wildly successful daughters. Wojcicki's "TRICK" method - challenging helicopter parenting with trust and independence - has become Silicon Valley's secret parenting blueprint. What could your child achieve with these radical lessons?
Esther Wojcicki, award-winning educator, journalist, and bestselling author of How to Raise Successful People, is a pioneering voice in modern parenting and education reform.
A MacArthur Fellow and California Teacher of the Year, Wojcicki revolutionized journalism education by founding Palo Alto High School’s Media Arts Program—the nation’s largest student media initiative—while developing her TRICK framework (Trust, Respect, Independence, Collaboration, Kindness) that underpins her parenting philosophy. Her work blends 40+ years of classroom experience with insights from mentoring Silicon Valley leaders, including Steve Jobs’ daughter Lisa Brennan-Jobs.
Wojcicki expands her educational advocacy through Moonshots in Education, her peer-learning platform Tract.app, and frequent contributions to The Huffington Post. Recognized globally for challenging conventional teaching methods, her book has been translated into 20+ languages and endorsed by Laurene Powell Jobs as “a prized resource for raising the next generation of fearless creators.”
How to Raise Successful People outlines Esther Wojcicki’s TRICK framework—Trust, Respect, Independence, Collaboration, and Kindness—to nurture resilient, self-driven children. The book combines personal anecdotes, scientific research, and actionable strategies to counter helicopter parenting, emphasizing empathy, community engagement, and allowing children to lead their own journeys.
This book is ideal for parents, educators, and leaders seeking to foster independence and compassion in children or teams. It’s particularly valuable for those overwhelmed by achievement-focused parenting trends and interested in evidence-based methods to build trust and resilience.
TRICK is Wojcicki’s acronym for her core principles:
Wojcicki criticizes overprotective parenting, arguing it stifles independence. She advocates “relaxing” and trusting children to navigate challenges, citing examples like allowing teens to design real-world projects without micromanagement. Her mantra—“Parents need to calm down”—underscores the harm of anxiety-driven parenting.
Empathy is central to raising socially conscious individuals. Wojcicki recommends involving children in community service, fundraising, and advocacy to teach compassion. She links kindness to long-term success, noting it fosters stronger relationships and purpose.
Wojcicki’s TRICK principles extend beyond parenting:
Her journalism classroom success, where students led award-winning projects, exemplifies this approach.
Some reviewers note the advice may feel idealistic for high-pressure environments, though Wojcicki counters with adaptable strategies. Others highlight the 2018 publication date, but readers praise its COVID-era relevance, especially for remote collaboration.
Unlike achievement-focused “Tiger Parenting,” TRICK prioritizes emotional health and self-discovery. Wojcicki argues success stems from internal motivation, not external pressure, and warns against conflating children’s accomplishments with parental worth.
Yes. TRICK’s emphasis on trust and collaboration aligns with modern leadership trends like flat hierarchies and employee autonomy. Wojcicki shares examples of Silicon Valley leaders applying these principles to foster innovation.
Post-pandemic challenges like remote learning and mental health crises make TRICK’s focus on resilience, collaboration, and self-direction timely. Wojcicki’s methods help parents and leaders navigate rapid technological and social changes.
Yes, including:
Break down key ideas from How to Raise Successful People into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill How to Raise Successful People into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience How to Raise Successful People through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

Get the How to Raise Successful People summary as a free PDF or EPUB. Print it or read offline anytime.
Three daughters. One became CEO of YouTube. Another, a renowned professor of pediatrics at UC San Francisco. The third co-founded 23andMe, revolutionizing personal genetics. You might assume their mother was a relentless taskmaster, micromanaging every homework assignment and extracurricular activity. Instead, Esther Wojcicki let them walk to school alone as young children, choose their own interests, and make decisions that would terrify most modern parents. Her secret wasn't found in tiger-mother intensity or helicopter surveillance-it was in stepping back. Through decades of motherhood and teaching journalism at Palo Alto High School, she discovered that raising capable humans requires something counterintuitive: giving up control. Her philosophy distills into five values that spell TRICK-Trust, Respect, Independence, Collaboration, and Kindness. These aren't just parenting platitudes. They're a blueprint for developing humans who think critically, act courageously, and contribute meaningfully to the world. We've overcomplicated parenting when the formula is surprisingly straightforward, yet we've lost confidence in our ability to implement it.