
Tired of grinding yourself to exhaustion? "Effortless" reveals how to achieve more by doing less, challenging burnout culture with counterintuitive strategies endorsed by Daniel Pink. Ask yourself what Tim Ferriss already knows: "What if this could be easy?"
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Imagine working 80-hour weeks at the pinnacle of your career, only to watch it crumble overnight. This was Patrick McGinnis's reality when his employer AIG collapsed during the 2008 financial crisis. Despite sacrificing everything, his stock plummeted 97%, and stress-induced illness left him with night sweats and blurred vision. In a desperate cab ride from the doctor, McGinnis made "a bargain with God" to change if he survived. The revelation transformed his approach: he began consulting part-time, leaving at 5pm, ignoring weekend emails, and prioritizing sleep. The result? He lost 25 pounds and achieved a 25-fold return on investments while working half the hours. His story poses a profound question: When you simply can't try any harder, how do you find a different path? This is the heart of Greg McKeown's "Effortless" philosophy - achieving more by trying less.